I love Sierra Tishgart’s piece in Grub Street entitled RIP, Matcha, the Ancient Delicacy That America Has Ruined. This part especially speaks to me:
The quality of the tea at Cha Cha Matcha (the newest, and most popular, of the cafés) is poor, but that doesn’t matter: The entire place is built to be Instagram bait, and you can get pink-lemonade soft-serve with a shot of matcha drizzled on top!
It’s been apparent to me for a long time that matcha in America was on the road to ignominy, but it really came to the fore when I saw that The Bean, that temple of horror, had begun offering a matcha latte. I’d been mulling a piece of my own, but Sierra Tishgart did it for me, in style.